Are We There Yet
A podcast companion for family road trips. Produced in partnership with NRMA and Babyology.
“Audiocraft’s high level of professionalism and production expertise made for a seamless and positive work flow. They juggled multiple stakeholders and gave great advice in terms of distribution and marketing. In the end our client was thrilled, we smashed our download KPIs, and we got great feedback from our audience.”
— Evan Kaldor – CEO The Parent Brand (Kinderling/Babyology)
THE BRIEF
As part of their Christmas holidays campaign, NRMA wanted to create a podcast series to keep both kids and parents entertained on their summer road trips. Family favourites Justine Clarke, Jay Laga’aia, Guy Sebastian, Yumi Stynes, and Fitzy and Wippa read popular kids stories and shared their own family road trip memories. The result was a hilarious and entertaining podcast that made many family road trips a lot more fun.
WHAT WE DID
We worked with Babyology and Kinderling as a distribution partner and strategised ways to engage their audience of parents and kids. Working with all stakeholders we helped source talent, navigated licensing agreements, developed episode outlines, produced studio recordings, and crafted a high quality edit and mix.
CREDITS
Client: NRMA / IAG
Producer: Cinnamon Nippard
Sound Engineer and Designer: James Milsom
Executive Producer (Audiocraft): Kate Montague
Executive Producer (Babyology): Kylie Little