Beyond the Ordinary: Game Changers
A five-part mini-series from Red Bull, highlighting women at the top of their sporting game.
“In this series we explore the challenges, set-backs and, ultimately, triumphs which have underscored the careers of five diverse female athletes.”
— Red Bull
THE BRIEF
Red Bull Australia wanted to make a podcast series that highlighted the achievements of elite Australian female athletes. They wanted to explore stories of women in male dominated sports, whose successes were not defined by gender.
The aim of the series was to focus on individuals who haven’t let their circumstance, race, gender or ability define them in their quest for greatness, and to share their insights and learnings with listeners.
WHAT WE DID
Audiocraft worked closely with Red Bull across all aspects of production, helping them develop a tone, format and narrative arc for the series, audition and engage a host, research and pre-interview interview talent, record interviews and host narration, script, edit, and mix.
CREDITS
Client: Red Bull
Host: Marlee Silva
Producer: Cassandra Steeth
Sound Engineer: Nat Joyce
Executive Producer (Audiocraft): Kate Montague
Executive Producer (Red Bull): Paul Kingston